Bridging strategy, UX and visual design

Branding, UX/UI and digital products
- without agency overhead or unnecessary complexity.

  • UX/UI
  • Brand Strategy
  • Digital Products
  • Visual Systems

You will get

Digital Products & UX Strategy

  • UX audits
  • Research
  • Flows & structure
  • Testing
  • Product thinking
Explore UX work

Premium Brands & Visual Direction

  • Identity systems
  • UI design
  • Art direction
  • Campaign
  • Motion & print
Explore branding work
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Why companies struggle with design collaboration

Agencies are expensive and slow

Too many people, too many meetings, too much process.

Freelancers often lack strategic thinking

Nice visuals, weak UX, unclear business impact.

Visually weak execution

Technically correct but undifferentiated, with no clear brand edge.

One senior partner across strategy, UX and visual execution.

— Less overhead

— Faster iterations

— Better consistency

— Stronger outcomes

understand

define

design

test & refine

ship

How I work

I typically work with

  • SaaS & digital products
  • Technology companies
  • Design-driven brands
  • Cultural & creative projects
  • Growing teams needing senior design support

Available for

  • Focused design sprints
  • Project-based collaborations
  • Long-term product support
  • Senior freelance partnerships
  • Remote design direction

Why clients work with me

  • One partner from discovery to execution
  • Brand + UX combined — fewer handoffs
  • Enterprise and startup experience
  • Faster iteration through AI-supported workflows
  • International collaboration experience
  • Systems thinking without losing visual quality
  • Speaks: English, Spanish, Czech
  • 15+ years of experience
Portrait of Jan Michoin
AWS
Sitecore
Nulab
Gigster
Volkswagen
McDrogerie.ch
Slavia
Fine Labels

Offers

UX Audit Sprint

1-2 weeks

UX analysis

Friction mapping / Recommendations

Optional redesign

Ideal for

SaaS products, internal tools, e-commerce and digital platforms.

EUR 800-1500

Branding Sprint

4 weeks

Positioning / Branding

Visual direction

UI design

Ideal for

Startups, technology companies and cultural projects.

from EUR 1500-3000

Ongoing Partnership

Monthly retainer

Ongoing UX/UI

Strategic support

Rapid iterations

Ideal for

Growing teams needing consistent senior design support.

from EUR 1200+

Let's discuss your project

Whether you need UX clarity, a stronger visual direction or a senior design partner for your team, feel free to reach out.

Jan Michoin
jmichoin@gmail.com
(+420) 721 673 055